What are the five key elements to the iterative process of public relations and why are they considered iterative?

What will be an ideal response?


The five key elements are planning, research, communication, measurement
and evaluation. The process is considered iterative because it is not a linear process. Instead it
calls for frequent analysis and at times repetition of steps to reach the desired outcome

Communication & Mass Media

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When deciding on the most effective size for a group, remember that

A) larger groups reduce the time and amount of individual interaction. B) larger groups can limit the opportunity for aggressive members to assert their dominance. C) smaller groups reduce the time and amount of individual interaction. D) larger groups make it easier to follow a set agenda. E) smaller groups provide a greater opportunity for aggressive members to assert their dominance.

Communication & Mass Media

During World War I, the U.S. Supreme Court ruled that it was lawful to restrictspeech that

a. was slanderous or false. b. criticized the federal government. c. abridged the right to a fair and speedy trial. d. presented "a clear and present danger" to the nation.

Communication & Mass Media

The need-plan division is a spinoff of the problem-solution division

Indicate whether the statement is true or false

Communication & Mass Media

Which story type is most commonly associated with broadcast news?

A. reader B. voice-over C. VO/SOT D. package

Communication & Mass Media