______ expect social interactions with your company. Social media is still a part of their everyday lives and they frequently use social media to connect with companies, brands, and products.
a. Social Stars.
b. Social Savvies.
c. Social Snackers.
d. Social Skippers.
e. None of the above.
b. Social Savvies.
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A 15% change in sales will result in a 15% change in net income
a. True b. False Indicate whether the statement is true or false
Which of the following may not be equal to the contract rate of interest?
A) stated rate B) nominal rate C) face rate D) effective rate
A trademark is an example of which general category of intangible asset that should be recognized separately according to current generally accepted accounting principles?
a. Marketing-related b. Customer-related c. Artistic-related d. Contract-based
Why are many retailers creating and promoting their own captive brands?
a. Captive brands carry evidence of a store's affiliation and are available everywhere. b. Captive brands help to increase a company's presence in markets where it has little room to differentiate itself. c. Captive brands allow retailers to ask a price similar or equal to manufacturers' brands. d. Captive brands allow retailers to gain greater profits by marketing cheaper products under a brand name owned by them.