Which of the following is true about investing to protect position in growth markets?
A) Protecting a share leadership position in a growth market requires a much lower investment in new products than would be required in a mature market.
B) Growing markets are inherently prone to inducing share loss.
C) The faster a market is growing, the lower the investment a company must make in marketing resources to protect share from new and existing competitors.
D) There is a direct relationship between market share change and size of market share.
E) The effects of market growth on market share change remain the same across industries.
B
You might also like to view...
Contrast principles-based and rules-based accounting standards. Why do these approaches to standard setting tend to converge according to Schipper?
What will be an ideal response?
Such a provision within the credit card contract is:
a. unconscionable. b. an illegal contract of adhesion. c. not binding, as a person cannot waive the statutory rights granted to him by federal credit card legislation. d. valid unless state legislation prohibits such clauses.
What learning rate is being demonstrated if the first unit takes 25 hours and the seventh unit takes 22 hours to complete?
A) Greater than or equal to 97 percent B) Less than 97 percent but greater than or equal to 96 percent C) Less than 96 percent but greater than or equal to 95 percent D) Less than 95 percent
The more scale points, the lesser the discriminatory power of a scale.
Answer the following statement true (T) or false (F)