The target audience for an advertising campaign is the
A. information base on which to develop the campaign.
B. geographic distribution of persons.
C. people toward whom the advertisements are directed.
D. overall goal of the advertising campaign.
E. sales objective to be achieved by the campaign.
Answer: C
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Which of the following scenarios is consistent with an increasing cost of goods sold to sales percentage and increasing inventory turnover?
a. Firm raises prices to increase its gross margin but inventory sells more slowly. b. Weak economic conditions lead to reduced demand for a firm's products, necessitating price reductions to move goods. c. Strong economic conditions lead to increased demand for a firm's products, allowing price increases. d. Firm shifts its product mix toward lower margin, faster moving products.
________ refers to the shared values, beliefs, and preferences of a particular society
A) Culture B) Learning C) Perception D) Motivation E) Social class
Because there are many firms in monopolistic competition markets,
A. price controls may be implemented. B. producers do not have to consider the reactions of rival firms. C. government often encourages consolidation to reduce the number of competitors. D. the many competitors will focus on product differentiation. E. everyone is a price taker.
Usually the final step in a given iteration is to deploy part of the system
a. True b. False Indicate whether the statement is true or false