Identify three possible media a company might use to implement a digital brand strategy
What will be an ideal response?
A digital brand strategy is a set of marketing activities that uses digital media such as a Web site, PDAs (personal digital assistants), mobile phones, and video games to connect consumers to brands.
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Seaworthy Designs manufactures special metallic materials and decorative fittings for luxury yachts that require highly skilled labor. Seaworthy uses standard costs to prepare its flexible budget. For the first quarter of the year, direct materials and direct labor standards for one of their popular products were as follows:
Direct materials: 4 pounds per unit; $6 per pound Direct labor: 4 hours per unit; $17 per hour During the first quarter, Seaworthy produced 4000 units of this product. Actual direct materials and direct labor costs were $66,000 and $328,000, respectively. For the purpose of preparing the flexible budget, what is the total standard direct labor cost at a production volume of 4000 units? A) $68,000 B) $66,000 C) $272,000 D) $328,000
Clyde's Clothing Inc comparative balance sheets and income statements showed the following information for 2010 and 2011: Inventory - 12/31/2010 $ 60,000 Inventory - 12/31/2011 75,000 Accounts payable - 12/31/2010 18,000 Accounts payable - 12/31/2011 20,000 Cost of goods sold - 2011 400,000 Clyde's accounts payable balances are composed solely of amounts due to suppliers for purchases of
inventory. What is the amount of cash payments for inventory that Clyde should report on its 2011 statement of cash flows assuming that the direct method is used? A) $387,000 B) $413,000 C) $497,000 D) $303,000
Fess, research manager for Greenergy Products, Inc., applies utilitarian ethics to determine that an action is morally correct when it produces the greatest good for
A. Fess. B. Greenergy. C. the fewest people. D. the most people.
For a minimization problem, a positive dual price indicates the value of the objective function will increase
a. True b. False Indicate whether the statement is true or false