Which of the following is true about direct marketing?
A) It is difficult to evaluate the effectiveness of direct marketing.
B) Direct marketing is not the best way of communication when targeting a specific audience.
C) Direct marketing anticipates a long-term response.
D) Many customers are put off by direct marketing efforts.
D
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Clean surplus accounting means that net income includes all of the recognized elements of income for the firm for _____________________________________________
Fill in the blank(s) with correct word
A convertible bond is a potentially dilutive security
Indicate whether the statement is true or false
Which of the following is a consistently desirable characteristic in a transfer pricing system?
a. system is very complex to be the most fair to the buying and selling units b. effect on subunit performance measures is not easily determined c. system should reflect organizational goals d. transfer price remains constant for a period of at least two years
In advertising circulars, Lo-Price Autos falsely accuses Hi-Value Vehicles, a competitor, of selling stolen cars. Hi-Value's sales decrease. Lo-Price has most likely committed
a. slander of quality. b. slander of title. c. wrongful interference with a business relationship. d. none of the choices.