All of the following are examples of marketing outcome data EXCEPT:
A. sales reports by geographic region.
B. customer phone calls.
C. accounting records.
D. salespeople's call reports.
E. repeat sales reports.
Answer: D
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Which of the following best describes the role of corporate governance?
A. Management often is compensated based on the company's profitability. B. Management decides which accounting principles are the most appropriate. C. Holding the management team accountable to shareholders and other constituents for the utilization of the entity's resources. D. Shareholders vote to decide who should be members of the board of directors.
How does strategic planning benefit companies?
What will be an ideal response?
Which of the following is a disadvantage of adding new channels in a multichannel distribution system?
A) decreasing complexity of markets B) decreasing control over the system C) reducing opportunities for franchising D) lowering sales and market coverage E) minimizing publicity needs
Allie assigned Monte three duties to perform before the close of business today. Allie asks Monte to paraphrase her requests to ensure he fully comprehends the assignment. Allie is ______.
A. developing rapport B. checking for understanding C. stating an objective D. getting commitment