The phenomenon of foreign currency driving out local currencies as a means of payment and a savings vehicle is known as ________
A) seigniorage
B) dollarization
C) sterilization
D) devaluation
Answer: B
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Which is related to the actual attractiveness of a prize in a contest?
A) intrinsic value B) extrinsic value C) redemption rates D) Internet inquiries
Marketing communications budgets tend to be higher when ________
A) there is high channel support B) there exists hardly any change in the marketing program over time C) there are infrequent product purchases in large quantities D) there are differentiated products and nonhomogeneous customer needs E) there are many easily-reachable customer spread over small geographic territories
Rudolph made a good-faith effort to develop a new product, but the attempt failed. What should Rudolph's employer do?
A. fire Rudolph for failing to succeed at the project B. ignore the entire situation to keep from discouraging Rudolph's initiative C. talk to Rudolph about what he learned and discuss what he might do next D. transfer Rudolph to a job with requirements that better fit his skill set E. demote Rudolph for failing to succeed at the project
______ is a plan of action designed to achieve a particular set of objectives for an organization.
A. Mission statement B. Vision C. Objectives D. Strategy