Emotional appeals are popular because:
A) they are better at getting a viewer's attention than humor or sexuality
B) rational appeals are often ignored
C) they emphasize product features
D) they often contain subliminal messages
B
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BigBox Stores, Inc., has just purchased 100 acres of land in Happyville. The town, fearful of a huge chain store ruining the economy and putting local retailers out of business, quickly passes an ordinance restricting the size of any new buildings to no more than 5,000 square feet. The typical BigBox store averages approximately 100,000 square feet. Does the town of Happyville have the right to enact a zoning restriction of this nature?
What will be an ideal response?
What is a retailer's goal in planning a store's layout with regard to traffic flows?
A. limit browsing behavior B. optimize shopper convenience C. eliminate free-flowing patterns D. eliminate gridiron traffic flows E. maximize shelf space
The distribution of earnings by a firm to stockholders by buying shares of its stock in the financial markets is known as a stock _____.
A. dividend B. split C. adjustment D. repurchase E. realignment
Which of the following is a reason for a decrease in the average propensity to consume with an increase in income?
A. The amount of savings decreases, and the consumption of necessities increases. B. The expenditure on luxury goods increases, and the amount of savings decreases. C. The expenditure on luxury goods represents only a small portion of income. D. The amount of savings represents only a small portion of income. E. The cost of necessities represents only a small portion of income.