In building brand equity, marketers should be "media neutral" and evaluate all communication options on effectiveness and efficiency
Indicate whether the statement is true or false
TRUE
You might also like to view...
The trading principle formulated by Adam Smith maintained that
a. international prices are determined from the demand side of the market. b. differences in resource endowments determine comparative advantage. c. differences in income levels govern world trade patterns. d. absolute cost differences determine the immediate basis for trade.
Sebastian has been selected to work at his firm's manufacturing plant in India. The training department divides the cross-cultural preparation into three phases. What is the training team likely to do during the departure phase of cross-cultural preparation?
A. They will conduct training sessions that include language instructions. B. They will provide information about changes in the home-country workplace. C. They will provide the company's newsletters and local newspapers. D. They will arrange a mentoring program for the assignment overseas. E. They will provide a formal program for the actual assignment.
Compensated absences include vacation, holiday, sick, or other activities for which the company pays its employees
Indicate whether the statement is true or false
Using smartphones, one can watch the news, shoot videos, browse the Internet, take pictures, and listen to music. Improved features are added with each smartphone introduced by Apple, Samsung, BlackBerry, and the like. As a result, existing customers often want to replace their existing smartphones with new models or brands every two years when their contracts expire. This increase in demand is due mostly to changes in ________, an environmental force.
A. social culture B. competition C. regulations D. the economy E. technology