Which of the following steps follows the recognition of a need?

A. Evaluation of alternatives
B. Evaluation of consideration sets
C. Postpurchase evaluation
D. Information search
E. Composite segmentation


Answer: D

Business

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As we interact, we are influenced in some way by the interaction. This is known as which of the following?

A. affect B. aspect C. effect D. reflect

Business

Noncontrolling interest reported on the balance sheet represents the amount of the net assets of a company that are owned by shareholders other than the common shareholders of that company

Indicate whether the statement is true or false

Business

Give two examples of how the digital environment influences consumer behavior

What will be an ideal response?

Business

As a product promoter, Emilia receives a commission on every sale made as a result of her presentations. However, part of her job also is to keep the area around her display neat and to return the items she promotes to their correct locations following demonstrations. Since Emilia does not get a bonus for cleaning up, she leaves her area messy and does not put away items following demonstrations. Which disadvantage of individual incentives does this illustrate?

A. Many jobs have no direct output. B. Individual incentives may motivate undesirable employee behaviors. C. The record-keeping burden needed for individual incentives is high. D. Individual incentives may not fit organizational culture.

Business