Describe what per-capita expectations for licensed merchandise are for an artist playing a huge stadium versus an intimate setting with small seating, and the reasons why expected merch sales per ticket holder are vastly different.
What will be an ideal response?
Generally speaking, the higher the headcount of an audience, the lower the per-capita expectation is
for licensed merchandise sales because the crowd is so large that it includes casual fans. Per-person
merchandise sales are expected to be high for small venues because devoted fans that are inclined to
buy will make up a large part of any small audience.
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