What tends to be the most difficult audience variable to analyze today?

a. affectional orientation
b. religiousness
c. relational status
d. gender


d

Communication & Mass Media

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The wisdom, authority, and knowledge demonstrated by a speaker are essential elements of _____

A. command B. deference C. competence D. low-context socialization

Communication & Mass Media

Bryce gave a speech about life in a fraternity. As support, he discussed his own activities in his

fraternity, including the living arrangements, the meetings, the social activities, and the projects he had been involved in. What type of supporting material is this? A) personal experience B) common knowledge C) testimony D) documents E) statistics

Communication & Mass Media

Probing questions

a. allow freedom and choice in the response. b. obtain a short, specific response. c. obtain an expected response implied in the question. d. get the speaker to elaborate on the topic.

Communication & Mass Media

Before attending a newsworthy event, you should prepare by ______.

A. avoiding any information about the event B. contacting sources to schedule an interview C. writing a rough draft of your story D. finding out if other reporters will be attending

Communication & Mass Media