Underwriting is the term commercial radio stations use instead of advertising
Indicate whether this statement is true or false.
FALSE
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Who were the stakeholders involved in the James W. Foley campaign?
What will be an ideal response?
What of the following is not one of the four major types of signature programs on cable services?
a. Original movies or series b. Sports c. Narrow theme d. Niche audience e. Cable exclusive
Researchers investigating the usefulness of brain storming and Nominal Group Technique conclude that Nominal Group Technique (NGT) works better for generating ideas for all of the following reasons EXCEPT
a) waiting to speakin brain storming may disrupt the thinking process. b) members in brainstorming sessions produce fewer ideas than NGTgroups. c) members who fear evaluation may not be willing to contribute ideas. d) members who make more contributions in brainstorming may earn high status and influence. e) members may loaf and let others do all the thinking and talking.
In selecting topic ideas you should
A) consider the audience. B) consider the setting and type of event. C) consider resource availability. D) All of these answers are correct.