The four scales of measurement, from least specific to most specific, are…
a. ratio, interval, ordinal, nominal
b. ordinal, nominal, interval, ratio
c. nominal, ordinal, interval, ratio
d. ratio, interval, nominal, ordinal
c. nominal, ordinal, interval, ratio
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The Wheeler-Lea Amendment to the FTC Act:
A) regulates excessive advertising to children B) prohibits deceptive and misleading advertising C) prohibits puffery and comparative advertising D) sets the substantiation requirements that an ad must meet when claims are made about a product
________ is the person who receives the offer to enter into a contract
Fill in the blanks with correct word
The service system design matrix establishes a relationship between three factors of service. Which of the following is NOT one of these factors?
a. the degree of contact between the consumer and the service provider b. the opportunity for sales c. the service system’s production efficiency d. the durability of the products used in the system
Assets that are expected to be converted to cash, sold, or used up during the next 12 months, or within the business's normal operating cycle if the cycle is longer than a year, are called ________ assets
A) intangible B) plant C) long-term D) current