The Village Green, a women's clothing store, took a map of the city and the checks written by its customers during the last quarter. The store's owner then marked the address of each customer on the map with a map pin. By looking at where the pins clustered on the map, she could determine her trade area. She was engaged in
A. financial demographics.
B. customer clustering.
C. residential research.
D. geographic research.
E. customer spotting.
Answer: E
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