Dictionary definitions are generally less effective than informal definitions.

Answer the following statement true (T) or false (F)


True

Communication & Mass Media

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Demonstrate the principles of good vocal delivery Emphasizing certain words using volume and speed to help shape meaning is called __________.

A. inflection B. extemporaneous C. contrast D. gesturing E. style

Communication & Mass Media

Advertising strategies that encourage people to attach certain symbolic meaning to products and experience these as real-attributes are making an effort to

a) inform consumers about the merits of products b) engage in negative advertising c) promote an ideal image d) position a product

Communication & Mass Media

"You would agree with me, wouldn't you, that our companies policies are fair?" is an example of a(n) _____ question

A. mirror B. yes-response C. closed D. probe

Communication & Mass Media

The fragmentation of the mass audience into narrower segments is called __________

Fill in the blank with correct word

Communication & Mass Media