The ______ is a quantitative technique used to determine the location of a single warehouse or distribution center in order to minimize its distribution costs.
A. breakeven analysis
B. factor rating method
C. center-of-gravity method
D. GIS method
C. center-of-gravity method
You might also like to view...
Which of the following would proponents of the standardized approach to advertising support?
A) unifying advertising around the globe B) adapting campaigns to a country's culture C) accepting the global-village argument D) focusing on a single medium of communication
The share development index is equal to ________
A) market share index multiplied by share potential index B) market share index divided by share potential index C) market share index divided by the total volume of units sold D) share potential index divided by the total volume of units sold E) share potential index multiplied by the total volume of units sold
With ______ trend, the level of demand increases initially, but over the long run it levels off.
A. no trend (level demand) B. linear trend C. exponential growth D. damped trend
Explain what a trademark is and list the four different types of "marks" that can be protected under trademark law. Explain how each mark is used