In a promotion mix, ________ performs the functions of building a good rapport with entities outside the company, building up a good corporate image, and handling unfavorable rumors and events
A) personal selling
B) sales promotion
C) direct marketing
D) advertising
E) public relations
E
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Assets that are used in the operation of a business are called temporary investments
a. True b. False Indicate whether the statement is true or false
Gamma Company and Chi Company are similar and similar-sized companies operating in the same industry. At the end of the most recent year, Gamma's price-earnings ratio was 22.0, and Chi's price-earnings ratio was 14.2. What conclusion would you draw based on the difference in price-earnings ratios for the two companies?
What will be an ideal response?
A variable pricing strategy makes planning and forecasting much easier than a one-price strategy.
Answer the following statement true (T) or false (F)
Which communication barrier can be overcome by challenging our own assumptions about other people and situations, and by seeking advice from others to clarify our perceptions.
a. Differing perceptions b. Filtering c. Information overload d. Emotions