The FAB formula helps a salesperson increase a prospect's desire for a product.
Answer the following statement true (T) or false (F)
True
Using the FAB formula, strive to bring prospects from lukewarm interest to a boiling desire for your product. Desire is created when prospects express a wish or wanting for a product like yours.
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Inputs to the B/AR/CR process normally could include all of the following except:
a. a copy of the sales order sent by the sales order function to the billing function b. a shipping notice sent by the shipping function to the billing function c. customer acknowledgement d. remittance advice
Reference to one's own cultural values or self-reference criterion (SRC) can create a cultural myopia. It can consciously or unconsciously create considerable problems for marketing professionals
Using Walt Disney's decision to build a theme park in France, address the problem, following a systematic framework.
Which of the following would organizational citizenship behavior involve?
a. low loyalty to a specific leader b. conformist behavior c. helping coworker or others who might be struggling d. assuming accountability
Kenneth was exposed to radiation on his job in an environmental cleanup. In a lawsuit against his employer, the court must decide the full extent of both present and future damages rather than allowing Kenneth to return to court years later if medical problems develop at that time
a. True b. False Indicate whether the statement is true or false