It is predicted that by 2020, one-third of all retail sales are expected to come from millennials, of whom 87% prefer to purchase products with a social or environmental benefit. What does this prediction foretell for the future of strategic PR and CSR initiatives?
What will be an ideal response?
According to Aaron Pickering, it will be an exciting time. CSR efforts support the bottom line of philanthropic, socially-minded businesses and the case for responsible business and sustainability will be increasingly compelling. He believes strategic PR planning will continue to be critical for advancing CSR initiatives and addressing pressing social issues.
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Most recorded music is protected by legally enforceable copyright regulations. What exactly does copyright protect the musician or record company from?
a. ?unauthorized appropriation of their musical style b. ?the ability to grant permission to and receive compensation from the sale, rental, or usage of their work c. unauthorized performances or covers of their copyrighted material? d. ?taxes that might be charged by international governments for selling their music in certain countries
Herb finds that his relationship with Peaches is based on their mutual membership on the
college's debate team. This is a relationship of circumstance. Indicate whether the statement is true or false
During the initial moments of an interview, you should ____
A. ask specific questions about the topic. B. ask general questions about the topic. C. set a context for the interview. D. explain your position regarding the topic. E. None of these answers are correct.
Suppose you work for a company and discover that a hidden television camera has caught your employees doing something illegal. The program is scheduled to air in a few days. How would you handle this situation?
What will be an ideal response?