According to research on advertising, which of the following statements is FALSE?
a. Storing enough positive memories from commercials can eventually create "memories" that never happened.
b. The more positive fictional commercials we see, the more likely we are to remember an actual negative experience with the product due to the contrast.
c. Long-term advertising campaigns create a "brand" memory that can be remarkably strong, especially for ads first viewed in early childhood.
d. The intent of much advertising is to "jam" our memories with positive impressions of a product, not just to familiarize and inform us about the product.
B
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If a researcher reported for a single-sample t test that t(17) = 2.90, p < .02, how many subjects were there in the study?
a. 18 b. 20 c. 10 d. 9
Eli refuses to let his daughter marry Avi because Avi's brother suffers from depression. Eli believes that his daughter could be killed by Avi's brother. Eli believes which myth about mental illness?
a. Mental disorders are transmitted by touch. b. We can easily identify people with mental disorders. c. People with mental disorders cannot be cured. d. People with mental disorders are dangerous.
Some doctors will prescribe painkillers or sleeping pills for terminally ill patients, knowing that the patient may very well deliberately take a lethal overdose. This is an example of
a. active euthanasia. b. passive euthanasia. c. fratricide. d. assisted suicide.
The first step in Thurstone, Likert, and Guttman, scaling is to define or develop the _______________
Fill in the blank(s) with correct word