Which is most likely true regarding the differences between consumer and organizational buyers?
A) Consumer buyers focus on complex, technical specifications, while organizational buyers focus on brand reputation.
B) Consumers purchase for household consumption, while organizational buyers purchase for personal consumption.
C) Consumer decisions are usually made by individuals, while organizational decisions are frequently made by several people.
D) Consumer purchases are based primarily on rational criteria, while organizational purchases are based primarily on emotional responses to products or promotions.
E) Consumers mostly engage in a lengthy decision process, while organizational buyers make quick decisions.
C
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Identify a correct statement about global diversity.
A. The French place high importance on team effort. B. Management-labor relations in France are more polarized than in the United States. C. Americans are the world's highest-paid employees. D. The Japanese prefer dealing with people who are outspoken.
All internal auditors are required to have the CIA designation in order to practice internal auditing
a. True b. False Indicate whether the statement is true or false
The minimum amount of desired divisional income from operations is set by top management by establishing a minimum rate of return considered acceptable for invested assets
Indicate whether the statement is true or false
An executive summary should normally limit white space so more content can be on the page
a. true b. false