An ALL-CAPS e-mail message is often read as ________
A) positive emphasis
B) shouting
C) deadline oriented
D) humor or sarcasm
B
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The role and importance of a strong brand name is dramatically important in today's global market because of:
A) the emphasis on accountability B) importance of consumer E-commerce C) brand parity in the business-to-business sector D) database mining capabilities of business firms
Informative executions work best for high-involvement products
Indicate whether the statement is true or false
A company using a geocentric international pricing strategy typically fixes the long term price floor based on ________
A) transfer prices within corporate systems B) profits from local sourcing C) market penetration pricing D) return on invested capital
Which of the following is most likely to be considered an indirect material in the manufacture of a sofa?
a. Lumber b. Glue c. Fabric d. Foam rubber