Which of the following statements about the interaction of pricing with advertising and promotion is true?
A. Companies with high-quality products suffer the least, in terms of return on investment, with inconsistent advertising and pricing strategies.
B. The positive relationship between high relative advertising and price levels is weakest for products that are market leaders.
C. High relative ad expenditures should accompany premium prices, and low relative ad expenditures should be tailored to low prices.
D. The positive relationship between high relative advertising and price levels is weakest for products in the introductory stage of the product lifecycle.
E. Brands with low relative advertising budgets are able to charge premium prices.
Answer: C
You might also like to view...
When goods and services are sold on the Internet, the approach to marketing is known as:
A) retail by e-mail B) viral marketing C) e-commerce D) vicarious shopping
Unilever hired a promotional marketing firm to pass out Lever2000 hand wipes in food courts and petting zoos. This is referred to as "point-of-dirt" sampling
Indicate whether the statement is true or false
______ is one of the five major leadership traits that focuses on a leader’s inclination to seek out pleasant social relationships.
A. Agreeableness B. Extraversion C. Intelligence D. Sociability
Bonds owned by investors whose names and addresses are recorded by the issuing company, and for which interest payments are made with checks or cash transfers to the bondholders, are called:
A. Bearer bonds. B. Serial bonds. C. Registered bonds. D. Callable bonds. E. Coupon bonds.