Sally would like to start a nonprofit agency that assists lower income children in Central America by providing funds for their education and living costs. Help Sally analyze what factors she needs to consider to market her nonprofit to raise funds in the United States.
What will be an ideal response?
Sally needs to take into account a variety of factors that impact her ability to market her nonprofit. She needs to take into consideration the economic environment that will have a direct impact on her ability raise funds, and the cost and demand for the services she plans to offer. Political and legal factors are important to analyze as there could be restrictions on her ability to fundraise and provide services to the community. She also must consider what technology is available and its costs to help her with her mission.
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