Which of the following is most common among the various elements of the marketing communications mix?
A) isolation
B) evaluation
C) interaction
D) disconnection
E) exacerbation
C
You might also like to view...
Moderators who write their own focus group project reports try to complete them within three to four weeks
Indicate whether the statement is true or false
Mr. Smythe, a wealthy businessman who made his fortune in the oil industry, understands the importance of a college education, so he has donated over $10 million over the last several years to colleges and universities. Mr. Smythe's actions are an example of
A. philanthropy. B. sustainability. C. servant leadership. D. mentoring. E. corporate governance.
The ending finished goods budget supplies information needed for the:
A) sales budget. B) cash budget. C) budgeted income statement. D) cost of goods sold budget. E) all of these.
Harold Corporation manufactures and sells a single product. The company uses units as the measure of activity in its budgets and performance reports. During March, the company budgeted for 7,900 units, but its actual level of activity was 7,860 units. The company has provided the following data concerning the formulas used in its budgeting and its actual results for March:Data used in budgeting: Fixed element per monthVariable element per unitRevenue - $39.80 Direct labor$0 $7.70Direct materials 0 18.00Manufacturing overhead 38,200 1.50Selling and administrative expenses 27,400 0.50Total expenses$65,600 $27.70?Actual results for March: Revenue$297,318Direct labor$59,962Direct materials$135,850Manufacturing overhead$51,370Selling and administrative
expenses$31,950?The spending variance for direct materials in March would be closest to: A. $6,350 F B. $6,350 U C. $5,630 F D. $5,630 U