A direct-response information form found in a magazine advertisement that allows customers to send for more information has a primary objective of
A. encouraging product trial.
B. retaining loyal customers.
C. stimulating demand.
D. creating awareness.
E. identifying prospects.
Answer: E
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Social marketing programs designed to discourage cigarette smoking or excessive consumption of alcohol are examples of ________
A) cognitive campaigns B) active campaigns C) behavioral campaigns D) value campaigns E) normative campaigns
If the Lincoln Log Construction Co. (based in Chicago) built an assembly plant for General Motors in Nigeria, the project would be classified as
A. Global. B. Overseas. C. Local. D. Domestic. E. Foreign.
The process batch at the constraint in a drum-buffer-rope system should be:
A) the same size as that at any non-constraint. B) the same size as the transfer batch. C) of such a size as to maximize the number of setups for the constraint. D) of such a size as to improve utilization of the constraint.
A fiduciary relationship is one between two persons wherein one has an obligation to perform services with scrupulous good faith and honesty
Indicate whether the statement is true or false