Believe it or not, Walmart's first designer label clothing brand is called George. Few Americans know the George brand, but in Britain it is well regarded and sold in stand-alone George stores. What would be the benefits to Walmart if the George brand of clothing became recognized and desired in the United States?
What will be an ideal response?
The benefits to Walmart would likely include:
Facilitating purchasing if consumers recognized and perceived it as a quality brand.
Increased consumer loyalty if consumers trust the brand.
Some protection from competition if consumers seek out the brand.
Reduced marketing costs if consumers become familiar with the brand.
Asset value and profit if George became a valued brand, creating the possibility of brand extension too.
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