Practitioners used a ______ approach to gather information for the My Press Needs campaign.

A. “Listen, Watch, and Read”
B. “Listen, Watch, and Learn”
C. “Listen, Watch, and Lead”
D. “Listen, Watch, and Follow”


B. “Listen, Watch, and Learn”

Communication & Mass Media

You might also like to view...

Taxonomies of cultural patterns are

A) accurate descriptions of how individual members of a culture behave. B) comprised of the same parts and categories. C) made up of individual yet interrelated parts. D) prescriptions for how cultures should behave.

Communication & Mass Media

Teachers who lower grades because of unexcused absences are using what type of power?

a. Referent b. Coercive c. Expert d. Reward

Communication & Mass Media

At which stage of relational escalation is physical contact and risky self-disclosure most likely to first appear?

A. acquaintance B. exploration C. intensification D. intimacy

Communication & Mass Media

Janet says, "I didn't get a job offer because the interviewer was biased and it was a nasty day; it had nothing to do with my qualifications." This is an example of:

A) ?construct differentiation. B) ?implicit personality theory. C) ?self-serving bias. D) ?internal attributions. E) ?scripting.

Communication & Mass Media