Explain the concept of price bundling. Why would a retailer implement this pricing strategy? Give one example of this strategy being implemented
What will be an ideal response?
Price bundling means selling two or more goods or services as a single package for one price. A retailer would implement this strategy so that consumers will buy all instead of some products associated with a main product. Charging one price will make the customer feel as if the total cost is the entire set of items instead of charging for each item separately. Examples given will vary. The textbook gives the example of a PC, which is typically bundled with a monitor, a keyboard, and software.
You might also like to view...
Linda named her car, which she drove to work every day, Sylvia. She talked to her friends about the personality traits her little car seemed to have. Linda has ________ her car
A) branded B) archetyped C) anthropomorphized D) repositioned
On June 30, 2018, Padres, Inc. showed the following data on the equity section of their balance sheet:
On July 1, 2018, the company declared and distributed a 10% stock dividend. The market value of the stock at that time was $15 per share. Following this transaction, what is the number of shares issued?
A) 86,500
B) 297,300
C) 160,600
D) 146,000
Which of the following is an example of a convenience product?
A) candy B) furniture C) life insurance D) automobile E) refrigerator
Self-________ is considered to be a judgment about one's ability to behave effectively in a given situation.
Fill in the blank(s) with the appropriate word(s).