Identify the components of the Toulmin model for argument. Explain how they may be used in persuasion.

What will be an ideal response?


- Toulmin's approach to supporting a persuasive position or argument involves three basic parts: claim, data, and warrant. The model for argument described by Toulmin can be used to evaluate specific components of arguments to determine how valid of a claim is being made.
- The claim is what the persuader wants or hopes will be believed, accepted, or done (or, whether it is a fact, a value, or a policy).
- Claims, however, require evidence, or what Toulmin refers to as data. Data are the supporting materials or evidence that should influence the listener to accept the claim as stated.
- Unfortunately, a clear or irrefutable relationship between the claim and the data does not always exist. Thus, the persuader must explain the relationship between the claim and the data. Toulmin refers to this as the warrant.

Communication & Mass Media

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