WristTactical, a watch manufacturer, specializes in manufacturing tactical watches for Navy divers. The company launched an ad campaign that stressed the water-resistant and endurance characteristics of its watches. In this scenario, WristTactical is making use of ________ segmentation.
A. demographic
B. geographic
C. behavioristic
D. socioeconomic
E. benefit
Answer: E
You might also like to view...
Which term refers to a substitute arrangement of union membership in which members receive discounts on insurance and credit cards rather than representation in collective bargaining?
A. card-check provision B. indirect union provision C. corporate union membership D. associate union membership E. relational union membership
A method for handling missing responses in which respondents with any missing responses are discarded from the analysis is called ________
A) casewise deletion B) pairwise deletion C) alternate deletion D) concurrent deletion E) A and B
Presentations require the speaker to think on their feet, grasp complex business issues and handle challenging situations—all attributes needed for promotions
Indicate whether the statement is true or false.
Refer to the following selected financial information from Marston Company. Compute the company's accounts receivable turnover for Year 2. Year 2 Year 1 Accounts receivable, net86,500 82,750 Net sales723,000 693,000
A. 8.37. B. 4.78. C. 8.59. D. 8.54. E. 8.36.