Advocates who have low credibility with listeners should ______.

a. avoid arguing with them
b. expect a degree of deference
c. rely on their subject-related knowledge
d. use more outside sources


d. use more outside sources

Communication & Mass Media

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Cultivation theory suggests that heavy TV viewers will have amore accurate understanding of the world's events

Answer:

Communication & Mass Media

The PR practitionersof Xenexia conduct a technical festival for undergraduate students at various universities in the same city. They are asked to evaluate the audience's attitudes and ideas before and after the event

What action should the PR team take to achieve this result? a. Conduct a benchmark survey b. Measure production/distribution c. Evaluate media impressions d. Assess value equivalency

Communication & Mass Media

Claims of value can suggest whether something is good or bad

Indicate whether the statement is true or false

Communication & Mass Media

The most important aspect of personal identity in North America is race

Indicate whether the statement is true or false

Communication & Mass Media