Describe the three forms of vertical marketing systems.
What will be an ideal response?
Most vertical marketing systems take one of three forms: corporate, administered, or contractual. A corporate VMS combines all stages of the marketing channel, from producers to consumers, under a single owner. In an administered VMS, channel members are independent, but informal coordination achieves a high level of inter-organizational management. A contractual VMS is the most popular type of vertical marketing system. Channel members are linked by legal agreements spelling out each member's rights and obligations.
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Checking to see if the new system is doing what it is supposed to do is part of:
a. systems implementation b. systems maintenance c. post-implementation review d. systems operation
Which of the following is an accurate description of the null hypothesis?
A) a formal statement that there is a significant difference between the hypothesized value and the value we find in our sample B) a formal statement that there is no difference between the hypothesized value and the value we find in our sample C) a formal statement that there is a slight difference between the hypothesized value and the value we find in our sample D) an informal statement that there is a large difference between the hypothesized value and the value we find in our sample E) an informal statement that there is an average difference between the hypothesized value and the value we find in our sample
Internal databases usually are more expensive to use than other market information sources
Indicate whether the statement is true or false
A formal request for a purchase from the requesting department of a business is known as a purchase requisition
Indicate whether the statement is true or false