Which is an example of a horizontal merger?
A) Abbott Laboratories merging with Blue Cross Blue Shield
B) FedEx merging with UPS
C) JCPenney merging with Staples
D) Apple Computer merging with Kellogg's
E) Paramount Pictures merging with Burger King
Answer: B
Explanation: B) A horizontal merger is when two companies that are in the same industry and perform the same activity merge. Both FedEx and UPS are in the package delivery business.
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Consumer rights spelled out by President John F. Kennedy in the early 1960s included ________
A) the right to protection from goods that are hazardous to health or life B) the right to a sympathetic response from an organization that provides a faulty product C) the right to sue a company for its shoddy advertising of its goods and services D) the right to a full response from a company regarding its return policy
In today's society, environmental safety has caused marketers to rethink their products. Now many products include some type of environmentally friendly packaging. These products are being marketed as safer for the environment because they are made from biodegradable materials. This is an example of
A. resegmenting. B. repositioning. C. remarketing. D. retargeting. E. remanufacturing.
The "battle of the brands" is the competition between dealer brands and manufacturer brands.
Answer the following statement true (T) or false (F)
A landlord may use "security deposit" money to make repairs caused by ordinary wear and tear
Indicate whether the statement is true or false