Fatima only wears one kind of perfume, Serenity. When Allison's friends smell Serenity, they instantly think of Fatima. In this case, the perfume's smell functions as a(n) __________ message.

A) identification
B) ritualistic
C) attraction
D) control


Answer: A) identification

Communication & Mass Media

You might also like to view...

Men's defensive strategies for reducing embarrassment and maintaining privacy boundaries include __________.

A. criticizing themselves B. laughing at their own behavior C. facing the situation head on D. accepting responsibility

Communication & Mass Media

For a personal interview, you want to dress

a. one level below what you believe the employer expects in during the normal course of business. b. one level above what you believe the employer expects in during the normal course of business. c. in whatever makes you comfortable. d. in your favorite clothes.

Communication & Mass Media

Families come in two types:

those we are born into and those we create by choice. Indicate whether the statement is true or false

Communication & Mass Media

Statements of opinion

A) are relevant to the audience. B) reflect subjective judgments based on experience. C) refer to observable phenomena. D) are verifiable. E) are only relevant when verified.

Communication & Mass Media