A firm that is expanding to international markets often adds additional brands to current brands in order to strengthen an international presence, reflecting which strategy?
A) brand extension
B) private brand
C) flanker brand
D) complementary brand
C
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A corporate vertical marketing system combines successive stages of production and distribution under single ownership
Indicate whether the statement is true or false
A major potential problem associated with franchising for the franchisor is that _____
a. money is obtained when goods are delivered, rather than when they are sold b. franchisees as owners have less incentive to work hard than employees c. it is difficult to set up and enforce franchise qualifications d. poorly performing franchises can undermine both consumer and investor confidence
Grammar and style checkers in word processing programs replace the need for a human editor
Indicate whether the statement is true or false
Which of the following is correct with respect to negotiability?
A) The writing requirement means that a check must be written on paper. B) An order or promise to pay only out of a particular fund is permissible under Revised Article 3. C) Money must be in U.S. dollars. D) A negotiable instrument must be payable at a definite time.