Return on marketing investment refers to the net return from a marketing investment divided by the costs of the marketing investment
Indicate whether the statement is true or false
TRUE
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According to the concept of full-range leadership, leadership behaviors vary along a range from ______ leadership at one extreme to transformational leadership at the other.
A. transactional B. shared C. laissez-faire D. servant E. charismatic
Under the periodic inventory system, a physical inventory must be taken at the end of the period to determine cost of goods sold
a. True b. False Indicate whether the statement is true or false
One advantage of focus groups is synergism which results because the participants' feelings are similar to those of other group members; they feel comfortable and therefore willing to express their ideas and feelings
Indicate whether the statement is true or false
In intra-organizational communication, an example of horizontal communication might be when __________.
a. A subordinate communicates with his manager about a certain strategy b. One department communicates with another department about a decision c. A manager instructing a subordinate on how to do a particular job d. A department communicates with another department from another organizations, say a government agency