In some markets consumers may buy many different brands of a product. Which of the statements below best represents a situation where demand for a particular brand would be very elastic?
A. "The brand I buy is so superior to other available brands that I hardly consider the others."
B. "I use so little of that product that when I do buy it, I don't pay much attention to the price."
C. "The different brands are almost identical. I always buy the cheapest."
D. "I pinch pennies in buying other products, but like most people I feel I owe it to myself to get the best brand of this product."
Answer: C
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