In the PESO model, which one of these allows the company story to be passed on?

a. paid media
b. earned media
c. shared media
d. owned media


c. shared media

Communication & Mass Media

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Identify the term CPU:

A. carefully positioned underlay B. central procedural unification C. central processing unit D. all of these E. none of these

Communication & Mass Media

We are most likely to have __________ intergenerational relationships.

A. intimate B. multiple C. turbulent D. casual

Communication & Mass Media

Most people can speak much faster than they can think

True False

Communication & Mass Media

Vocal communication that is not actual words is known as __________. [pp. 104–105, II]

a. chronemics b. artifacts c. proxemics d. paralanguage e. kinesics

Communication & Mass Media