The two basic decisions to be made in developing a compensation plan are the method of payment and
A. career advancement.
B. level of compensation.
C. number of years of service.
D. number of client commendations received.
E. designation of the salesperson.
Answer: B
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The content of an advertising message is closely tied to
A. the opportunity for posttesting. B. the sales promotion opportunities. C. the characteristics of the media selected to carry the message. D. the coupon redemption rate. E. the size of the advertising team.
M-commerce refers to purchases made ________.
A. for business and not consumer use B. as the result of direct marketing efforts C. following a public relations event D. at a local market E. with a mobile device
Many universities provide physical or electronic bulletin boards to facilitate ride-sharing and exchange of used books among students. These bulletin boards increase ________ marketing.
A. C2B B. underground C. C2C D. B2B E. B2C
Peter prints out a cover for the TPS report he just completed. This activity would be represented on a process map with which symbol?
A) B) C) D)