Describe direct-response television (DRTV) marketing
What will be an ideal response?
Direct-response television (DRTV) marketing takes one of two major forms: direct-response television advertising and interactive TV (iTV) advertising. Using direct-response television advertising, direct marketers air television spots, often 60 or 120 seconds in length, which persuasively describe a product and give customers a toll-free number or an online site for ordering. It also includes full 30-minute or longer advertising programs, called infomercials, for a single product. A more recent form of direct-response television marketing is interactive TV (iTV) marketing. It lets viewers interact with television programming and advertising using their remote controls. Interactive TV gives marketers an opportunity to reach targeted audiences in an interactive, more involved way.
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A(n) ________ is a purchase made on the spur of the moment without any planning or search effort
A) unsought product B) commodity C) impulse purchase D) emergency product E) shopping product
______ refers to the fact that organizations are greater than the sum of their parts.
A. Hierarchy B. Synergy C. Socially constructed D. None of these
Which of the following is true of brands, organizations, and nonprofits that use Facebook?
a. They have thus far been unsuccessful in their attempts to use the platform to create viral marketing campaigns. b. Their pages are public and are thus subject to search engine indexing. c. They are restricted from communicating directly with fans and interested stakeholders due to risks of hacking. d. Their ability to optimize search engine results is very low.
What are the different types of organizational forms corporations use for international operations?
What will be an ideal response?