How does inoculation theory explain the concept of persuasion?
What will be an ideal response?
A theory that underpins the concept of persuasion is inoculation theory. Borrowing from the medical field, McGuire suggested that in the same way individuals receive a small injection of a disease-producing substance to increase their immunity against that disease, persuaders can be effective when they anticipate the objections of the persuadee and address those objections before they arise.
Strategies for countering objections include presenting all points (for and against) and demonstrating how what's being proposed is the right solution, or broaching controversial subjects gently and early, before your audience has the chance to raise an issue that could become contentious or divisive.
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A) ?take B) ?takes