Which of the following is true of laggards?

a. They are more likely to get their information from scientific sources and experts.
b. They act as an important link in the process of diffusing ideas.
c. They are eager to try new products and ideas, almost as an obsession.
d. They have the longest adoption time and the lowest socioeconomic status.


ANSWER: d

Laggards have the longest adoption time and the lowest socioeconomic status. They tend to be suspicious of new products and alienated from a rapidly advancing society.

Business

You might also like to view...

On January 1, 2016, Sharpsburg, Inc issued $400,000, 10-year, 10% bonds for $354,200 . The bonds pay interest on June 30 and December 31 . The market rate is 12%. The cash payment on June 30, 2016, is

a. $20,000. b. $21,200. c. $24,000. d. $17,710.

Business

Sales promotion features a wide assortment of tools. Which of the following is NOT one of these tools?

A) contests B) premiums C) catalogs D) coupons E) loyalty programs

Business

Which of the following criteria should a marketing manager use when segmenting a broad product-market?

A. The market segments should be substantial-i.e., big enough to minimize the firm's costs. B. The segments should be operational-i.e., only quantitative dimensions are useful. C. The market should always be homogenous in nature. D. The people within a market segment should be as heterogeneous as possible with respect to their likely response to marketing mix variables. E. The people in different segments should be as heterogeneous as possible with respect to their likely response to marketing mix variables.

Business

Using "HOMES" to remember the five Great Lakes (Huron, Ontario, Michigan, Erie, and Superior) is an example of concept map.

Answer the following statement true (T) or false (F)

Business