Why did the Boeing 747 enjoy such dominance in the market?
What will be an ideal response?
Boeing offered the 727, 737 as short-range aircraft; the 757, 767 and as large body, medium-range aircraft; the 777, a medium to long-range wide body aircraft launched in 1995; and the 747, a massive wide body aircraft that could carry 400 passengers and fly farther than any commercial airliner. Airbus able to match every one of these offerings in all market segments except for the 747. Boeing further took a number of measures to achieve lower costs for its airplanes. Boeing moved headquarters from Seattle to Chicago in May 2001. The main advantage that Boeing as a company had above Airbus was its dominance in the 747 sector. The only competition and Airbus could offer was with bigger versions of its long-range A340. Airbus had to the content with competing from below. Although Airbus airplanes were technologically advanced there was no airplane they had which could carry 416 passengers and fly as far as the 747 did. Boeing had burned $20 billion in profits from the 747 production since its inception 30 years ago. It was able to use its monopoly profits on the 747 to keep prices for its smaller aircraft low, thus competing with Airbus on price on other aircraft platforms as well.
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Brayden is responsible for managing the customer satisfaction of Hilton. Brayden is currently analyzing the customer relationship management (CRM) program at Hilton and is contemplating where he should begin making changes. Which of the following would be the beginning of a CRM program, and therefore the area Brayden should consider first?
A. Getting rid of the most unprofitable customers B. Offering new types of hotel rooms for frequent guests. C. Expanding the number and locations of Hiltons D. Providing information to customers through the Web, Facebook, or in person. E. Increasing the promotion budget with a new sweepstakes for frequent customers.