The head of retail sales at a large cosmetic company was interested in determining what the best marketing model was for launching a forthcoming new product to ensure high sales. She ran two separate simple linear regressions; the first used money spent on social media marketing as a predictor and the second had money spent on print media as a predictor.
The model featuring social media marketing as a predictor had a R2of .665, an adjustedR2of .661, an F-statistic of 112.56 (p 0.00).
The model featuring print media marketing as a predictor had a R2of .665, an adjustedR2of .15, an F-statistic of 34 (p 0.00).
Which marketing model should she invest in, based on these findings, in order to generate predicted higher sales?
A. The model featuring print media marketing as a predictor is the better of the two models.
B. The model featuring social media marketing as a predictor is the better of the two models.
C. Neither model is effective.
D. The model featuring social media as a predictor is better but biased.
Answer: B
You might also like to view...
Some believe there is no need for informed consent in action research because
a. the purpose of action research is to improve one's own practice and thus the true subject of the research is the practitioner rather than the subjects. b. the research is designed to benefit the children and since no harm will result, consent is not necessary. c. parents understand that the teacher is simply doing his or her job and do not need to be told specifically when something is being studied in the classroom. d. All of these are true.
An office secretary has performed her duties satisfactorily for five years. Despite her strenuous objections, she is transferred to another office position. After she is transferred, she distributes an "office poll" to other office workers in the district, asking them to vote on whether they think that she should have been transferred, leading to further contention among office workers. She is
terminated for insubordination because of her refusal to professionally accept her transfer, and for the distribution of the disruptive questionnaire. She sues the school district, claiming that she has been wrongfully terminated for exercising her rights to free speech. Who is most likely to prevail? please answer Plaintiff (P) or Defendant (D) according to which of these parties is most likely to prevail (the school is the Defendant (D) in each case):
What problem is faced when trying to compute Bayes factors for factorial designs using SPSS?
A. The model does not automatically compute interaction effects or the main effects. B. The model automatically computes interaction effects, but not the main effects. C. It is impossible to compute Bayes factors for factorial designs using SPSS. D. The model does not automatically compute interaction effects, only the main effects.
A(n) ________ is a made-up sentence, with the first letter of each word standing for something.
A. acronym B. mnemonic C. acrostic D. association