The advertising agency department responsible for deciding on the target market for the advertising is which of the following?
A. research and planning
B. creative activity
C. media planning
D. none of these
A. research and planning
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The term ________ is typically used to render a negative ethical judgment of a persuader
a. Philosopher b. Polemicist c. Demagogue d. Extremist
In the early days of television, documentaries had to be balanced and therefore usually remained neutral and avoided taking sides because
A) advertisers wouldn't sponsor programs that were biased or showed favoritism. B) censors reviewed and had to approve all programs before they aired. C) the Federal Communications Commission enforced its Fairness Doctrine. D) neutrality was anathema to traditional journalism standards.
The overall goal for the VantagePoint public relations campaign in 2010–2011 was ______.
A. to reverse a negative opinion about VantagePoint B. to acknowledge the role VantagePoint has played in the evolution of the field C. to establish VantagePoint as the leading voice in modernizing the world’s infrastructure D. to launch a website for VantagePoint
SELECT ALL THAT APPLY. Which of the following factors will determine the effect of camera movement on image stability?
A. quality of the camera B. environment of the shoot C. publication platform D. type of story being covered