Research suggests that you can demystify a complex process if you first provide a simple overview of the process with ______, a vivid description, or a word picture

a. an analogy
b. a simile
c. a pedagogy
d. an andragogy


a

Communication & Mass Media

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The age of an audience will exert its strongest influence on the advocate’s ______.

a. use of lay testimony b. use of expert testimony c. use of examples d. use of statistics

Communication & Mass Media

The central idea should be a complete declarative sentence—not a phrase or clause, and not a question

Indicate whether the statement is true or false

Communication & Mass Media

When using a testimony, you should stress its unbiased nature

Indicate whether the statement is true or false.

Communication & Mass Media

According to Schlesinger et al., which of the following IS NOT a situational variable which can be used to determine which change tactics are appropriate?

A. the amount and type of resistance B. the position of the initiators vis-à-vis the resistors C. the stakes involved D. all are situational variables which can be used to determine which change tactics are appropriate

Communication & Mass Media