Distinguish the difference between a speech to convince and a speech to actuate. Provide an example

of each.

What will be an ideal response?


A speech to convince focuses on audience beliefs and attitudes. I could present a speech trying
to convince my audience that the United States needs to develop more hybrid or alternative fuel vehicles.
In such a speech, I am trying to focus on my audience's beliefs and attitudes, without necessarily
presenting them with a course of action.

A speech to actuate attempts to change not only the listeners' beliefs and attitudes but also their behavior.
I could deliver the same topic above, but include a plan of action where I offer my audience some
examples of hybrid or alternative fuel vehicles that might move my audience to go out and purchase one.

Communication & Mass Media

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Elaborate on the relationship between breaking news, viewership ratings, and advertising revenue in the broadcast news industry.

What will be an ideal response?

Communication & Mass Media

Answer the following statements true (T) or false (F)

1. Stories on prominent people are followed more closely when they are close to real time. 2. Copy editors always turn work with errors in it back to the writer. 3. Professional copy editors understand libel, privacy, and copyright communications law. 4. Professional copy editors understand libel, privacy, and copyright communications law.

Communication & Mass Media

John Ford's films are full of compositions which are painterly, in-depth, and in deep focus, but whose narrative is often rambling

Indicate whether this statement is true or false.

Communication & Mass Media

According to your textbook, if the following statement occurred in the body of a speech, it would be an example of what kind of connective?We have spent a lot of time talking about the problem of computer viruses. Now let's look at some solutions.

A. internal summary B. internal preview C. transition D. All of these answers are correct. E. Both transition and internal summary.

Communication & Mass Media